(MAIN and INSET BELOW) Ron Duncombe got hooked on short course off-road racing through a TV show he’d been hosting. Now, he’s a Super Lites regular knocking on the door of a podium. (RIGHT and BOTTOM) Greg Adler loves racing and puts his family business in the limelight – it’s a win-win.
The variety of personalities in the Lucas Oil Off Road Racing Series is as varied as the paint jobs on the
trucks – and just as vibrant. And each has
his or her interesting and unique tale to
tell. Here are just five of them.
There’s nothing better than being
able to turn a job into something you
love. For Ron Duncombe, Promotions
Manager for Maverik convenience
stores (tagline: “Adventure’s First
Stop”), it’s proven the perfect combo.
It started with a monster truck,
the Monster Trakker, that Duncombe
has been driving since 2005. Then it
moved into a TV show called Kick Start
where Duncombe, the host, takes
customers on extreme adventures.
“We filmed three seasons,” says the
West Jordan, Utah, resident. “We had a
girl I taught to drive the monster truck and
let her drive it over cars. We had a guy we
took paragliding over Bear Lake, and we
did surf camp in Costa Rica and
scuba diving in Cancun. It was a
plethora of cool stuff that people
don’t have a chance to do every
day. And the premise was that
whatever the participant did, I
did, too. It got me puckered up a
couple of times. The most
uncomfortable thing was
probably the rock climbing. The
coolest was flying with Kirby
Chambliss in the Red Bull stunt plane.”
But it was a 2010 episode on short course
off-road racing, specifically Super Lites,
that sent Duncombe on his latest
adventure, driving the Maverik/Jack Links
Super Lite in Lucas Oil Off Road Racing
Series events. He’s sitting sixth in points
after Round 12, still targeting a podium,
having scored a best finish of fourth.
“There are quite a few kids in this class
who have a lot of experience. There’s a
learning curve to it, and I continue to learn
every time, and I’m having fun. There were
a couple of times early in the season when I
got down on myself. You think you can just
go out there and win. This has been a little
more difficult than that, but we’re getting
better and I see improvements every time.”
For many in the LOORRS
pits, it’s not all about
fun and games. Don’t
misunderstand – Greg
Adler is having a heck of
a good time driving his
4 Wheel Parts Pro 2.
But it takes on another
dimension when the name on the side of the
truck is the company your father founded,
and of which you’re the president and CEO.
“I can’t really say I’m out here because of
work, but I can use that as an excuse to
come out and play and drive hard and
promote the business,” says Manhattan
Beach, Calif., resident Adler. “I’m fortunate
that the board of directors I answer to really
embrace this and see the value for the
company. I think off-road motorsports is
a good place for us to be. It shows we’re
out here using the equipment and the
products, putting them to the test.”
It’s not just for show and marketing.
Adler is usually running toward the front
and was fourth in points with three rounds
left, thanks to solid, consistent finishes.
He’s also run some races in Pro 4 this year,
filling in for an injured Travis Coyne.
The company sponsors desert racers
such as Robby Gordon and desert events
such as King of the Hammers, in addition
to the short course activities. But short
course provides some unique opportunities.
“We’re in a lot of markets where we
have retail stores and our customers are in
the stands and see us competing out here.
Plus, the series has a great TV package
which, from a business standpoint, is the
best bang for the buck as far as off-road
motorsports goes,” he says, before adding
one more thing: “Besides, it’s a whole lot
of fun for me as a driver!”
RACE-PROVEN LUBRICANTS, GO TO LUCASOIL.COM/MOTORSPORTS