With dual Lucas Oil Off Road Racing Series titles in 2011,
Brian Deegan is coming off the biggest year of his career.
Words & Images Richard S. James
Businessman, father, champion short course off-road racer, RallyCross competitor and progenitor of the freestyle motocross movement, Brian Deegan is more
than any one of those things. The founder of the Metal Mulisha
and the lifestyle brand it spawned, the Mulisha’s General is a
brand unto himself. And, however you attempt to define him,
there’s no doubt he’s coming off his best year as a competitor.
Not only did he win the Pro Lite championship in the 2011
Lucas Oil Off Road Racing Series, repeating his title from his
rookie season in ’09, he also took on the much tougher
challenge of the Pro 2 category, and nailed it, becoming the
first rookie to win a Pro 2 title in modern short course
history. In the process, he beat some of
the sport’s fiercest competitors. In 2011,
six different drivers won Pro 2 races;
several more should have.
But short course off-road racing, even
though it’s Deegan’s main focus, was
only part of his 2011 story. It began with
the announcement of a factory deal with
Ford. Then there was an appearance at
the Lucas Oil Chili Bowl midget car race.
At the X Games in Los Angeles, he won a
bronze medal in the Step-Up – essentially
a high jump for dirt bikes – and the gold
he coveted for RallyCross after a pair of
silvers the year before. He capped it off
by competing for the U.S. in the Race
of Champions in Germany, lining up
against Formula 1 and rally champions
from across the globe. Topping it off,
at Jason Ellis’s Ellis Mania mixed martial
arts event, he battled BMXer/Rally racer
Dave Mirra and won.
62 FEBRUARY 2012 RACER.com
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