Brand identity is a key part of the appeal of
Australia’s V8 Supercars, and Holden’s
Commodore has given fans plenty to cheer.
In 2013, at the Circuit of the Americas, we get
a chance to see what the noise is all about.
Chevrolet’s and Cadillac’s race programs are united by a common approach
Racing is about winning, but winning
requires much more than talent and luck.
Success in major motorsports requires
meticulous planning, expert development
and skilful execution – and it can only come
from people with a passion for competing.
Every series that Chevrolet or Cadillac
races in has its own unique demands and
challenges, but a common thread to them
all is that passion of everyone involved.
Each strives for excellence, but learns from
defeat, and the 2012 results are plain to
see, headed up by seven manufacturers’
championships in top-level North
American-based motorsports (See below).
“By almost every measure, 2012 was
a memorable season,” says Jim Campbell,
vice president of Performance Vehicles &
Motorsports for Chevrolet and Cadillac.
“The results were directly related to the
contributions and the never-give-up
commitment of our owners, drivers and
crews. Our 2013 focus is to provide the
Chevrolet and Cadillac teams the best
opportunity to succeed in every race.”
focus forward will continue to bear
substantial fruit. But rather than just collect
trophies, Chevrolet and Cadillac are out
to apply the lessons learned at the
track to their passenger vehicles.
As noted by Mark Reuss, president
“Our 2013 focus is to provide the
of GM North America, at the launch
of the 2013 NASCAR Sprint Cup
Chevy SS, “We’re using relevant
technology and incorporating
designs so fans can make the link
between what they see on the
track and on the streets.”
It’s a strategy that is sure to
help the sport, whoever wins. Jim Campbell
Chevrolet and Cadillac teams the
best opportunity to succeed”
Chevrolet from six
series and the FIA World
Touring Car Championship,
plus a manufacturers’
Cadillac in the Pirelli World
Challenge led the way in
a trophy-laden 2012.
John Harrelson/Getty Images
Brian Cleary/Getty Images
• Drivers’, Road Course
and Oval Championships
Championships in Sprint
Cup, Nationwide and
Camping World Truck Series
• Drivers’ Championship
• Teams’ Championship
• Engine Manufacturers’