“GLOBAL RACE ENGINE”
The WTCC runs to the Super 2000
rulebook, which was conceived as a
lower-cost replacement for the
increasingly expensive Super Touring
category. A Super 2000 car is built up
around a shell off the production line
and suspension parts can be
remanufactured, but they must be able
to fit on the production car. The rules
were tweaked for 2011 with the arrival of
a new breed of 1.6-liter, turbocharged,
direct-injection Global Race Engines
suitable for multiple race and rally
series. There will be further revisions
for 2014, which will result in lighter,
more powerful, less aerodynamically
restricted S2000 racers.
(MAIN) The tools of
Rob Huff’s trade await
his arrival. (ABOVE) The
RML team prepares its
trio of Cruzes at
Sonoma, the W TCC’s
U.S. debut. (LEFT)
Imitation is the sincerest
form of flattery...
(BELOW LEFT) The man
himself, “Huffy,” leads a
train at Sonoma.
squeeze every last ounce of performance
out of the car, the drivers and the team.”
Yet Chevy’s WTCC program didn’t just
hit its targets on the racetrack; it achieved
the marketing aims set for it, too.
Chevrolet joined the WTCC in its
inaugural year in 2005, although the
WTCC CHEVROLET CRUZE
Engine & transmission
1.6-liter, 4-cylinder, turbocharged,
direct injection. Approx. 310hp
6-speed sequential shift w/
Body, suspension & brakes
Steel/composite body with aero kit
defined by WTCC regulations
MacPherson Strut front suspension
and trailing twist axle rear suspension
Front brakes: 4-pot aluminum
caliper w/steel rotors; rear: 2-pot
aluminum caliper w/steel rotors.
Dimensions & weight
L: 182.3in.; W: 73.2in.; H: 55.1in.
1160kg/2557lb (WTCC minimum)
“[In Europe ]we had to change
a perception of Chevrolets as
decision was made to enter the touring car
arena before the go-ahead for the WTCC.
When the Chevy program was signed off,
the WTCC was still the European Touring
Car Championship – which tells you a
lot about the original marketing aims.
Chevrolet’s eight-year touring car
adventure was part of a strategy to
relaunch the brand in Europe.
Speaking prior to his departure from
Chevrolet at the end of last summer,
European motorsport manager Eric Neve
said: “Chevrolet was nominated by GM to
be one of two global brands alongside
Cadillac, and the focus was to be Europe.
We were a completely unknown quantity in
what was a mature market with educated
buyers, but we had to change a perception
of Chevrolets as American gas-guzzlers.”
The WTCC race program played a
significant part in that, according to Neve.
GLOBAL FOOTPRINT FOR
CHEVY’S BEST SELLER
Cruze is a globally developed and
manufactured four-door compact
sedan and five-door hatchback. It is
Chevrolet’s best-selling passenger car
around the world. U.S. and Canadian
Cruzes are built in Lordstown, Ohio,
including the gas-sipping Eco model.
An available RS package (ABOVE) gives a
sporty look to Cruze LT and LTZ models.