ENGAGING thE NEW-MEDIA GENERAtION
content in different formats, via newer,
less “conventional” media channels? Is
that still a valid way of interacting with
our sport? Are they still fans?
Again, I’ll state my disclaimer…I’m not
armed with mountains of hardcore data,
and I’m not a marketing professional.
What I see through the eyes of my
teenage kids (and their buddies) is a totally
different way of sourcing and consuming
information. At their age, I only had four or
five TV channels, but I couldn’t wait to
watch the F1 races on Sunday mornings.
It was the only racing I could find on TV.
Obviously, that’s no longer the case. As
well as TV and it’s massively expanded
range of channels, you can add the internet,
web videos, games, social media such as
Twitter and Facebook (and probably a
whole bunch of other media I don’t even
know about), which completely changes
the way that racing-related content is
formatted, distributed and consumed.
But is that good or bad?
Well, the question is irrelevant. It’s not for
me, or people of my generation, to say. If
my son prefers to get to know racecar
drivers and the coolest cars on track via a
video game or Twitter, who am I to judge?
Perhaps we shouldn’t be so worried
about what content and formats we want
pushed out there. Perhaps, these new
movies will create more pull for content,
regardless of format. Once the interest
and the pull exists, people will seek out the
content. Frankly, I couldn’t say in what form
that will be, and it doesn’t really matter.
Enjoy the movies, and enjoy racing any
way you like. It’s all good. Whatever gets
you into it, once you feel your heart
pounding and want more, I’m afraid it’s too
late – you’ve contracted the incurable
disease that afflicts so many of us.
Advice from a fellow sufferer: loud noises
and fumes may improve symptoms…
a different kind of race fan?
The rapid growth
of new media
means that ways
Perhaps RACER ’s
(RIGH T, modeled
by our columnist)
isn’t too far
down the road?