Rob MacCachren isn’t just a guy who races off road; he is off-road racing.
WORDS & IMAGES Richard S. James
here are those who simply refuse to
be defined by how they earn their
paycheck. “It’s what I do, not who I am,”
they might say. Their job is just a way to
put food on the table and a roof over
their heads. Which is fair enough.
Those people are not included among
the greatest off-road racers of all time.
Rob MacCachren is, and he has zero
problem being defined by what he does.
There are plenty other excellent
drivers in the Lucas Oil Off Road Racing
Series paddock, of course. But most of
them make their living doing something
else – real estate developer, leader of a
rapidly expanding brand empire, owner of
an off-road accessory store chain, glass
shop owner…you get the idea. Rob
MacCachren is an off-road racer. Period.
And it doesn’t matter whether it’s short
course or desert, he has been, and
continues to want to be, the best.
As a kid growing up in Las Vegas, dirt
bikes were his thing – but that soon changed.
“My dad got me into off-road when I was
16,” says the 48 year old. “That’s the point
when I became who Rob MacCachren is.
I fell in love with off-road racing, and I’ve
made my whole life around it. For the first
five years it was a family thing. Then, in the
late ’80s, I got picked up by Michael
Gaughan, owner of the Barbary Coast Hotel
at that time, and started racing with a
sponsor that was pretty legitimate. Through
that I met [off-road Hall of Famer] Walker
Evans and started getting paid in 1989
– when they told me that, I was amazed.
“From that point on, I just loved it and
I did it as much as I could and started
working at it more and more. I don’t want
to say that I think off-road racing is all I
know, but for the past 30 years, whether
it’s my hobby, my vacation, being serious,
earning money, putting food on the
table…Rob MacCachren is off-road.”
Since earning that first paycheck as an
off-road racer, he’s accomplished just
about everything of which an off-road
MacCachren in his
element – giving it his all
at the wheel of his Pro 2
truck. As RACER went
to press, with 10 races
down and five to go, he
was leading the Lucas
Oil Off Road Racing
Series points, ahead of
Carl Renezeder. (ABOVE
RIGHT) Interacting with
fans is a pleasure, not a
chore for MacCachren,
a racer who’s still
living the dream.