INSIGHT: VERIZON AT THE RACE TRACK
ver been to a race track for a major
event and tried to use your cell phone,
only to find it has no signal? So much for
posting that image of you with your
favorite driver to your Facebook page, or
calling your buddies to let them hear the
roar of engines at the start and make
them jealous they’re missing out.
Today, if you’re a Verizon customer at a
Verizon IndyCar Series race, that problem
is fast becoming a thing of the past. Since
it became the series’ title partner in 2014,
Verizon has steadily improved its 4G LTE
signal at all IndyCar events. In fact, for
the 99th running of the Indianapolis 500,
May 24, Verizon provided its customers
with the largest network footprint in the
country for a single event.
“At the Indy 500, there are some
250,000 people condensed into a fairly
small geographic footprint who are all
using their wireless devices at roughly the
same time,” says Verizon spokesperson
David Samberg. “For example, think
about the start of the race, when all those
people want to text or send images out.
Our goal was to provide the network
capacity necessary to avoid making the
experience a frustrating one.
“Of course, it doesn’t stop there. All of
the great features of Verizon’s INDYCAR15
app could be used throughout the race
with minimal lag time, so there wasn’t any
disconnect between what fans were able
to witness on track and the data they were
able to consume through the app.”
Data usage by fans on Race Day at the
The IndyCar Fan Village is the place to go to find out
more about how Verizon is enhancing the fan
experience. It’s also where you might get a sneak
peek of what’s coming in future editions of the app.
“Since we began our partnership with IndyCar,
we’ve made continuous improvements to the app
and the technology we bring to the race, and that
will continue,”says Verizon’s David Samberg.
“We plan to add further refinements and features
to the app, as well as increase the network
capacity at IndyCar events down the road.
BUILDING A BETTER FAN EXPERIENCE
“Think about the start of
the race, when all those
people at the track want to
text or send images out”
For more on the features (exclusive and
basic) available on the INDYCAR 15
app and to view compatible devices,
go to verizonwireless.com/indycar
“It’s all a part of promoting IndyCar and
enabling a better fan experience, while also
promoting the benefits of Verizon’s technology
that carries through to the NFL and other special
events like New Year’s Eve in Times Square.”
Verizon’s leading-edge technology and skilled engineering teams
ensured that tens of thousands of race fans at the 99th running of the
Indianapolis 500 could call, text and share the moment on social media.
plus racecars at the
indianapolis 500 is
an experience that
fans love to share.
Indy 500 increased by 200 percent,
with more than three terabytes of data
moved exclusively over Verizon’s 4G LTE
distributed antenna system (DAS) inside
the Indianapolis Motor Speedway between
8 a.m. and 5 p.m. The volume of social
media connections included 6,251 on
Twitter, 17,357 on Facebook, and 145,025
on Instagram. That’s a lot of “Don’t you
wish you were here?” moments.
To put it in perspective, 1 terabyte of
data can handle 472 hours of broadcast
quality video, 150 hours of high-definition
recording and enough words that it would
take five minutes for every adult in America
speaking simultaneously to say them all.
To meet the high demand, Verizon
engineers spent almost a year designing
GreggEl l man /LAT