GETTING READY TO RACE
obody ever won a Verizon IndyCar
Series championship just by turning up at
the season-opener and hoping everything
is going to be OK. In racing, standing still
is losing, which is why the successful race
teams push even harder during the
off-season, focusing on anything and
everything to make an even better racecar.
The same goes for Verizon as it takes
the IndyCar fan experience to the next
level with its INDYCAR 15 app. It’s about
recognizing areas it can enhance and
improve, and new technologies it can
introduce to best serve race fans.
“We’re looking at our app as fans and as
series partners,” says Jim McVey, director
of content marketing at Verizon Wireless.
“We always ask ourselves what we can do
technically to make a better fan experience.
“One of the reasons why we’re involved
in IndyCar is we’re all about technology
and we want to be partners with an entity
on the cutting edge of racing. The teams
never stop improving, and neither do we.”
Dave Faustino, race engineer for 2014
Verizon IndyCar Series champion Will
Power at Team Penske, observes: “One of
the biggest misconceptions about IndyCar
teams is that between seasons we’re more
relaxed. Honestly, the working days are
probably longer in the off-season, 11 or 12
hours a day, and that’s all driven by the lists
of items we’ve accumulated during the year.
Things to help us put better cars on track.”
For Verizon, any changes to its app
must always enhance the fan experience, so
introducing new ideas and new technology
is always looked at from that context.
Penske in 2010 as
race engineer for
Will Power, who he’d
worked with at two
first IndyCar title
“The fanbase approaches the sport
from three main angles,” says McVey.
“Number one: at the track, immersed in the
sound and spectacle; number two: at
home, watching it on TV, where the app
can provide the second stream for
further, deeper insight; and number
three: between races, where fans want
the latest news. The app has to deliver on
all three of those, so we’re constantly
DAVE FAUSTINO, TEAM PENSKE
“We work longer hours in
the off-season, driven by
lists of things to help us put
better cars on the track”
Preparation is key in defending a Verizon IndyCar Series championship
and in enhancing the fan experience with the latest INDYCAR 15 app.
READY FOR LAUNCH