As the Mazda MX- 5 Cup kicked off its
2015 season at Sebring in March, it did
so with a new title sponsor.
The SCCA Pro Racing Battery Tender
Mazda MX- 5 Cup presented by BFGoodrich
Tires brings a partnership with Battery
Tender to the MX- 5 Cup family.
“Mazda had a great relationship with
[previous title sponsor] Playboy, but
I think if the truth be known the series
wanted a sponsor that was a little more
family friendly in the non-bunny way,”
says Mike Prelec Sr., CEO of Deltran
Battery Tender. “We’ve had a very long
and respectful relationship with John
Doonan [director of motorsports at
Mazda North American Operations] and
his staff, so when they presented the
opportunity we jumped on it.”
The Battery Tender brand is by no
means new to motorsports, but some
changes within its previous partnership
A new partnership is set to energize the 2015 Mazda MX- 5 Cup season.
Do you hear that? Mazda MX- 5 fans from around the world are
still cheering as Ujina Plant No. 1 in Hiroshima, Japan, began
production of the ND MX- 5, the fourth generation of the iconic
Miata, at the start of March. Japanese sales of the lightweight
roadster begin in June, with U.S. dealers set to receive their
first allocation of cars later in the summer.
There’s a new look for the popular MX- 5 Cup
in 2015, courtesy of Deltran Battery Tender.
GloBal MX- 5 CUP: IT’S alIVE!
INSIGHT: MAZDA MX- 5 CUP
Mike Prelec Sr.
(ABOVE), CEO of
Tender, is a fan of
Mazda power. He
owns two Miatas
and is onboard as
title sponsor of the
2015 MX- 5 Cup.
For the latest news from the 2015
MX- 5 Cup series, or updates on the
upcoming Global MX- 5 Cup series,
visit www.mazdamotorsports.com or
check out @MazdaRacing on Twitter.
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resulted in them looking for other
“The main reason was not knowing
how the new TUDOR Championship
would turn out,” says Prelec. “After the
announcement of the ALMS/Grand-Am
marriage, we decided to take a little
time off from the professional side of
racing – sit back and watch it unfold.
The new TV package was not what we
were accustomed to, but we had to find
something that would keep us in racing,
which is a big part of our customer
base. The Miata association was always
in the back of my mind to give support
to the grassroots side of the business.”
In fact, the Mazda relationship has
always been close to home for Prelec
and Battery Tender.
“I’m the proud owner of two Miatas,”
he says. “A1992-spec car that we use for
some of the ChumpCar series’ 14-hour
races, and a newer ’07 Cup car I use for
track days. Hopefully, in the near future,
I’ll get involved in SCCA events.
“Mazda and the Miata MX- 5 have had
a long and healthy relationship with
professional and amateur racers like
myself. Needless to say, I was an easy
target. I love driving Miatas. Mazda
presented us with the perfect avenue to
stay in front of our customers. It’s a
win-win! Zoom, zoom, zoom!”