Before there was a network, there
was a production studio to produce
programming for other networks.
First started to ensure that Lucas
Oil’s race series were being
broadcast, Lucas Oil Production
Studios has grown to occupy a
significant portion of the company’s
Corona, Calif., headquarters.
“When we started eight years ago,
it was three editors,” says producer
Trevor Hocking, who manages the
coverage of the Lucas Oil Off Road
Racing Series among others. “Now
we’ve grown to more than 30 on site.
Anybody walking in, it’s eye opening.”
What began as an operation
producing 30-40 hours of TV per
year is now up to more than 400,
counting only motorsports output.
Hocking is as enthusiastic about
what the production studio is doing
as people are surprised about the
scope of the operation.
“When I walk through with people
I want to relay the passion everybody
here has to be part of something
growing the way it is,” he says.
“Honestly, who else is doing this?”
It’s the obvious extension of a
company that started its own, or
bought struggling, race series, and
builds its own tracks for those series,
such as all the LOORRS tracks and
Lucas Oil Speedway in Wheatland,
Mo., all in an effort to make sure
everything is done to its standards.
“That’s the stuff that is inspiring
to me,” says Hocking. “That’s the
passion I see in visionaries like
Forrest [Lucas] and Bob [Patison]
who are constantly forward thinking.
That’s why we dig in every weekend
and work all the hours that we do.”
MUCH OF MAVTV’S
OUT OF THE LUCAS OIL
(LEFT) Dave Despain
and Courtney Force
for his “Dave Despain
Show” on MAVTV.
show is available
for viewing on
(RIGHT) Content on
growing by the day,
and supported mobile
devices continue to
increase, too. It’s a must
for motorsports fans
who want to watch
on May 12-14, it could become a series.
The event will have live coverage on
MAVTV and on the LucasOilRacing.tv app.
Because grassroots is the backbone of
Lucas Oil’s motorsports participation and
programming, it speaks to another reason
for the existence and likely success of the
app – MAVTV’s demographic isn’t sitting
around on Saturday and Sunday.
“If you look at our demographic, what
is it doing on the weekends?” says Trevor
Hocking, a Lucas Oil Production Studios
producer and editor who produces,
among other things, the Off Road Racing
Series coverage. “They’re out at races, or
riding their dirt bikes…they’re not couch
potato guys. So they have to rely on their
DVR always working.” With the app, that’s
not the case. The shows are always
available, and if something isn’t live,
(ABOVE) Producer Trevor Hocking is
inspired by the vision for the rapidly
growing Lucas Oil Production Studios.
Hocking says the objective is to have it
uploaded the next day.
MAVTV and the LucasOilRacing.tv app
are filling a hole in the motorsports TV
world, a space that SPEED Channel used
to occupy. Not only is it broadcasting many
of the series SPEED did and bringing
Despain back to television, it’s also reviving
Lucas Oil On The Edge, a grassroots
motorsports show that aired on SPEED.
A television network is a long way from
producing a few products for the trucking
industry, which is where Forrest Lucas
started. Not only has the company greatly
increased its range of product, now
including fishing and firearms lubricants as
well, but the tools to market those products
in the U.S. and beyond are ever expanding
between the race series that Lucas owns or
sponsors, the Lucas Oil-sponsored racers,
the shows that Lucas Oil Production
Studios produces, and the programming
airing on MAVTV and the app.
It’s vertical integration of the highest
order, and the mark of a company intent on
controlling its own destiny. Fortunately for
motorsports fans, that means more
opportunities to watch their favorite sport.
some very well established, recognizable
sanctioning bodies that I can’t mention
right now, but I think we’re close to landing
a couple of these deals. So we’re close to
broadening the scope of our coverage.”
Grassroots racing, however, will
continue to be a focus. Lucas Oil is
launching JuniorMotoX, an indoor
motocross championship for riders under
18. So far a single event in Guthrie, Okla.,
“What is our demographic
doing on the weekends?
They’re out at races, or
riding their dirt bikes...”