101 IN FOCUS: CADILLAC DPi-V.R / CADILLAC.com
Cadillac designer Dillon Blanski’s sketch of the DPi-V.R racecar shows its distinctive
Cadillac appearance and presence, including the bold bodyside feature line.
informing the shape of the racecar,
there’ll be no mistaking that it’s not only
serious about winning at a brand level,
but also at a competition level.
“Typically, there are conflicts between
styling cues and performance,” says Kent.
“But within our process, we had Dillon
Blanski from the Cadillac design team
work directly with (chassis manufacturer)
Dallara, and as we verified with CFD and
scale model testing, we didn’t give
anything up in terms of performance.”
Multiple elements on the DPi-V.R, from
the engine, to the headlight design,
wheels and even the rearview camera, are
direct manifestations of production
elements, adapted for the demands of
racing. So it’s up on the high banks of
Daytona, the bumps of Sebring and the
streets of Long Beach that Cadillac’s
performance chops will be put through an
arduous test of relevancy. A passing grade
will be measured in visits to victory lane
as well as orders on showroom floors.
Taking styling cues from
Cadillac’s V-Series and
integrating them into the
DPi-V.R racecar without
compromising performance was
one of the mandates the design
team had to contend with.
One of the signature
elements of contemporary
Cadillac design is the headlight
arrangement. Utilizing the
latest LED technology, the
DPi-V.R carries cascading
lights on the outer front edge
of the front wheel fenders,
similar to the daytime running
lights on the CTS-V. The
V-Series design ethos also
informs the main lighting
elements, with the housing
emulating the CTS-V.
Another obvious visual link
is the DPi-V.R’s wheels. Built
specifically for the demands of
racing in terms of weight, aero
characteristics and rigidity, the
center face’s design was taken
directly from the V-Series.
As with other elements,
Cadillac designer Dillon
Blanski and his team also
worked closely with chassis-builder Dallara on the
aerodynamic profile to ensure
that the styling cues not only
added a brand presence, but
also served as a purposeful
STYLE WITH SUBSTANCE
DPi-V.R’s wheel design is taken
directly from the V-Series.
Cadillac Racing. “This is an opportunity to
get in front of a new audience in a way
that may influence them to place Cadillac
on their purchase consideration list.
Moreover, it’s valuable in showcasing our
engineering and performance capability.”
As Kent points out, the benefits of
racing programs to manufacturers don’t
begin and end with technology transfer,
as important as that is. There are also
the intangible benefits available to the
workforce. Product engineers and
designers given the opportunity to
transition between production and
motorsport duties gain a multitude of
insights that ultimately help both areas.
Cadillac embraced the DPi regulations
right out of the box. From the powertrain
selection to the Cadillac design language
The DPi-V.R’s rear diffuser is a work of art in
carbon fiber and produces massive downforce.
LED lighting on the racecar
takes its cues from the CTS-V.