82 WINTER 2016/17
he perfect sports car? That depends
who you ask. The optimum solution lies
somewhere between a racecar for the
street and a road car that fits its owner’s
everyday needs – but exactly where on
the matrix of performance, usability and
comfort varies from driver to driver.
From uncompromising, out-and-out
asphalt-eater, to daily commuter that
switches to fun mode when the weekend
arrives, the spectrum is wide. Long
Road Racing totally gets that, which is why
it’s using its race track-honed experience
and expertise to deliver individually-tailored engineered solutions for every
true sports car enthusiast.
North Carolina-based LRR builds
racecars – specifically, the new Global
MX- 5 Cup car for Mazda. And, sure,
it could easily put the suspension
components from that car on your road
car MX- 5, but that’s not ideal – and it’s not
really what LRR, nor its growing base of
road-car customers, is shooting for.
“It’s not putting a racecar on the street;
that’s not the intent,” says LRR principal
Glenn Long. “To that end, we don’t just
bolt on a bunch of Global MX- 5 Cup parts.
What our customers are looking for is the
next-level enthusiast car. They still want
to be able to go to the store and get a
quart of milk, but they also want to be
able to carve the mountain road.
“They have varied tastes for what they
want in, say, the suspension or an exhaust
system. We talk with each customer,
determine their specific needs and goals,
and provide an engineered solution that
delivers the experience they’re looking for.”
Bob Wiseman is one of those customers.
In fact, you could call him the catalyst for
LRR to consider modifying road MX-5s to
Long Road Racing puts its customers’ needs and desires front
and center when it comes to building their perfect sports car.
For Long Road Racing, building a racecar on the street isn’t
the intent. Instead, it uses its track-honed expertise to provide
customers with engineered solutions for their perfect road car.
EXPERTISE AND EXPERIENCE
WORDS & IMAGES Richard S. James